Open to Opportunities
Originally from the coast , now based in Minnesota . My approach is shaped by a lifetime of surfing & skating ⇢ blending creativity, discipline and grit.
About
Good design makes things work better. Over the past 15 years, I’ve built intuitive digital experiences, scaled design systems, and modernized enterprise tools to simplify complexity. My approach is hands-on and collaborative, ensuring what gets built is not just functional but considered, refined, and satisfying to use.
Most recently I’ve led the adoption of a new enterprise design system, integrating it across core internal applications. This work empowered my product teams to build more scalable solutions while improving experiences for thousands of users.
With experience across enterprise, agency, and consulting, I balance structured systems thinking with adaptable creativity. Whether developing a design system, refining a product’s UX/UI, or working closely with engineers, I focus on delivering thoughtful, scalable solutions.
Process
Each project follows a clear set of steps, with intensity tailored to the specific needs, stakeholders, and stage of the product journey. This deck illustrates how my process was applied to a recent project kickoff:
Endorsements
Greg is not only a truly world-class designer, but he is also incredibly collaborative and lifts up the thought and innovation of the entire team. As a curious learner and deep thinker, Greg inspires us all to be better through his partnership, expertise, and sharing of new ideas.
Greg is one of the most talented UX & UI designers and creative leaders I’ve had the pleasure if working with.
Greg is an exceptional User Experience Designer. During our time working together, Greg consistently demonstrated a meticulous approach to design, ensuring every detail was thoughtfully considered and executed. His dedication to refined design principles was evident in every project, resulting in visually stunning and highly functional user interfaces that exceeded client expectations.
One of Greg's standout qualities is his commitment to thorough research. He possess an innate ability to delve deep into user needs and behaviors, utilizing various research methodologies to gather valuable insights. This data-driven approach not only informed his design decisions but also ensured that the end product was both user-centric and innovative. His research skills were instrumental in creating designs that were not only aesthetically pleasing but also highly intuitive and user-friendly.
Collaboration is another area where Greg truly excels. He has a natural talent for fostering a collaborative environment, working seamlessly with cross-functional teams to bring ideas to life. His excellent communication skills and willingness to listen to feedback made him a valued team member.
Greg consistently went above and beyond to ensure that all stakeholders were aligned and that the final product met the highest standards of quality. I have no doubt that Greg will continue to excel in his career and make significant contributions to any team he joins.
Working with Greg and having him on your team is truly an opportunity to elevate your work and perspective. His thoughtfulness and skill will ensure that products and experiences meet users' needs. His expertise will guarantee exceptional design and bring clarity of thought, while his diverse skill set delivers high-quality solutions that are both functional and impactful. I’m grateful our paths crossed, and I know you will be, too.
Greg is a dynamic, knowledgeable, and passionate designer that that inspires those around him, myself included. Greg is the type of colleague and human that will leave a lasting impression, not only personally but also in your work. When you sit down to work with Greg, you quickly realize that he is pulling not just from his experience in front of a screen, but his experience as a steward of design in the world.
It's important to like where you work, and a massive part of that is who you work with. Greg is one of those people that play a huge factor in that.
I worked with Greg to design a new internal application at Securian Financial. As a leader for our team, he provided excellent mentorship and guidance which both improved my own design skills, and advanced the UX maturity of our cross-functional teams.
His empathetic nature, and adaptive communication skills are essential—yet often overlooked—assets in our discipline. Dealing with diverse products and business contexts, I was always impressed by his ability to motivate and inspire all members of our team. Anyone would be lucky to work with Greg!
It’s rare to encounter someone as thoughtful and skilled as Greg.
A true student of design, he has a deep understanding of design principles and history, which he shares generously. Greg listens carefully to others, gathering his thoughts before speaking, making his contributions some of the most insightful in the room. His design approach is methodical, with every decision thoughtfully justified, resulting in elegant and effective solutions—particularly in his work simplifying complex claims processing systems.
Greg is also an innovator, constantly shaping what’s next with his curiosity and forward-thinking mindset. At Securian, he researched alternative design systems for internal-facing applications, collaborating with designers, developers, and business leaders to select a system that modernized workflows while ensuring future scalability. He also guided teams working with legacy systems, helping improve user experiences and streamline processes.
Beyond his individual contributions, Greg elevated the entire UX team through his leadership. He organized weekly studio sessions, where he curated thought-provoking articles and led meaningful discussions. These sessions also provided a supportive environment for designers to share work and receive regular feedback. I often sought Greg’s feedback on complex challenges, as his strategic thinking helped me identify the most effective paths forward.
Finally, Greg is an incredible human being—thoughtful, kind, and genuinely invested in helping his colleagues succeed. Respected by designers, developers, and product owners alike, any team would be fortunate to work with Greg.
